A few weeks ago, my wife and I decided to take a drive through southern Oregon, stopping in small towns along the way to sightsee.
We went out of our way to, for instance, see a covered bridge. It wasn’t a very big bridge, but by god it was covered.
Anyway, we were driving to go see the covered bridge when we drove past this Dairy Queen. Afterwards, I had to go back so I could get a picture of the sign.
After taking the photo, I asked my wife, “So, would you like a chicken salad?”
And she hit me.
So, I judge this a marketing failure.