A few weeks ago, my wife and I decided to take a drive through southern Oregon, stopping in small towns along the way to sightsee.

We went out of our way to, for instance, see a covered bridge.  It wasn’t a very big bridge, but by god it was covered.

Anyway, we were driving to go see the covered bridge when we drove past this Dairy Queen.  Afterwards, I had to go back so I could get a picture of the sign.

After taking the photo, I asked my wife, “So, would you like a chicken salad?”

And she hit me.

So, I judge this a marketing failure.