I’m not usually an ice cream snob; I like cookies & cream and mint chocolate chip, and I like pumpkin ice cream when I can get it, which is unfortunately only a couple months of the year. All of these flavors are available in quite inexpensive versions from Dreyer’s and the like. I don’t ever feel the urge to explore the less… pedestrian brands, which are sold in smaller tubs with higher price tags. Cheap has been good enough for me up until now.

But, I was in the grocery store a couple of weeks ago and noticed that Ben & Jerry’s has a “Crème brûlée” ice cream.

This I had to try, and upon trying it, it was very good, and well worth the premium cost.

If you like, you know, custard and caramelized sugar, it is way yummy.

The little tub of Crème brûlée ice cream lasted me about a week, and when I went back to the grocery store today, I found myself drawn once again to the once-forbidden premium ice creams.

I was shuffling through the mixed-up tubs of Ben & Jerry’s ice cream, with every intention of purchasing another one, when I ran across a flavor, the contents of which I do not know because they are not important.

What was important was the name.

It was called “Chubby Hubby.”

It made me stop, and think a second, and say to myself, “On second thought, I really don’t NEED to buy another tub of Crème brûlée ice cream. Maybe I’ll just take my other groceries and be on my way.”

So, whatever marketing genius came up with “Chubby Hubby”, my waistline thanks you for the reminder that, if I want to maintain my weight in the “healthy” category, NOT buying your products would be a good thing to do.